Fractional CMO for Deep Tech Companies

Strategic marketing leadership for companies solving humanity’s biggest challenges through breakthrough technology.

 

Shannon Clement helps deep tech companies translate groundbreaking innovations into market success.

Whether you’re developing space tech, defence tech, proprietary AI solutions, or robotics, get the fractional senior marketing expertise that understands complex technical sales cycles, regulatory environments, and the unique challenges of commercializing deep tech.

Shannon Clement

Shannon Clement – Fractional CMO for Technology Companies on Earth & in Space

 

Deep Tech Marketing Services

 

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Fractional CMO Services
  • Provides strategic marketing leadership as an embedded member of the executive team, aligning marketing with overall business goals.
  • Operates on a monthly retainer, offering continuity, accountability, and leadership of the company’s marketing.
  • Oversees the execution of strategy through existing teams or partners, ensuring consistent brand direction, performance tracking, and ROI.
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Marketing Consulting Services

  • Hired for a specific engagement with a defined timeline and deliverables (e.g., product launch, rebrand, website audit).

  • Provides external advice or tactical support, without ongoing leadership or integration into the team.

  • Works toward short-term outcomes rather than shaping or owning long-term marketing direction.

Why Deep Tech Companies Need Specialized Marketing Leadership

 

Deep tech marketing isn’t traditional B2B marketing. Your innovations often create entirely new markets, require extensive stakeholder education, and face regulatory hurdles that consumer tech never encounters. Your buyers need to understand not just what you do, but why breakthrough technology matters for their mission-critical challenges.

 

 

The Deep Tech Marketing Challenge:

  • Long development cycles that require sustained market positioning
  • Complex stakeholder ecosystems including regulators, investors, and technical buyers
  • Market category creation for technologies that didn’t exist before
  • Technical translation from R&D breakthrough to business value proposition
  • Regulatory navigation across multiple jurisdictions and compliance frameworks

 

 

Deep Tech Industries I Serve:

  • Space Technology & Aerospace
    Satellite manufacturers, launch services, space software, and emerging space economy companies. Government contract positioning (ESA, NASA, CSA), commercial space expansion, and international market entry.
  • Biotechnology & Life Sciences
    Biotech startups, medical devices, pharmaceutical technology, and health tech innovations. FDA approval processes, clinical trial communication, and investor positioning for long development cycles.
  • Robotics & Automation
    Industrial robotics, autonomous systems, and AI-powered automation. B2B enterprise sales, safety certification marketing, and technology adoption strategies.
  • AI & Machine Learning
    Enterprise AI solutions, computer vision, and autonomous decision systems. Technical differentiation, enterprise trust building, and AI ethics positioning.
  • Advanced Materials & Manufacturing
    Nanotechnology, advanced composites, and next-generation manufacturing processes. Industrial customer education and supply chain integration marketing.
  • EdTech & Learning Technology
    Technology that is transforming education through smart automations and responsible AI. Institutional sales, regulatory compliance (FERPA/COPPA), and adoption change management.
Get in Touch to Start Scaling Your Marketing

 

Fractional Chief Marketing Officer Services for Technology Companies

 

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Get more qualified leads with my Account-Based Marketing (ABM) approach closely tied to Business Development

Build-Online-Presence

Build your Online Presence with Powerful & Consistent Messaging

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Develop a marketing plan to reach your target audience at all stages of their decision making process.

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Execute campaigns that deliver new customers & retain existing ones

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Organize your marketing process and tools to track leads and marketing activities effectively

Why Work With Me?

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Two Fractional CMO Clients at a Time

As a company looking to scale past Product Market Fit, you need a 30-60-90 day plan to position your product for marketing success. As a Fractional CMO, I develop the plan and work with your team to implement it or call on my specialized contacts of tech writers, developers, designers to execute what needs to be done.

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Tech Talk Translators

Working as a marketing leader focused on your business objectives, I use my background in content strategy to uncover the story of your technology that attracts investors, helps to secure government contracts and commercialize your product.

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Personally Invested in Your Success

I only take on select projects and no more than two Fractional CMO engagements at once. My approach is to be fully integrated with your team to provide not only the strategy but also hands on action that startups need to scale quickly.

Get in Touch

Fill out our form to get in touch to discuss partnerships or opportunities to work together.

Location

2435 Holly Ln,

Ottawa, Ontario

Canada

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