Engagement Marketing

THE COMPANY

Accessible Media Inc. (AMI) is a not-for-profit multimedia organization serving Canadians who are blind, partially sighted, deaf, hard of hearing, mobility or print restricted. AMI’s mission is to make accessible media for all Canadians.

THE CHALLENGE

Accessible Media Inc. (AMI) has a vast array of website content that is good quality, relevant and engaging. They were not getting the organic search traffic they deserved to their site and they needed the training to adopt an ASEO that they could maintain for the future.

THE STRATEGY

ASEO strategy including Website Analysis, Keyword Research & Selection, Competitive Assessment, Technical & On-page SEO optimization, SEO Content Implementation, Insight & Measurement. ASEO staff training sessions. As well as social media SEO consulting.

THE RESULT

A complete overhaul of their website SEO which included adding dynamic meta descriptions for each page, ALT tags to all images, and indexing their site with Google and other search partners.