What’s the most valuable selling page on a web site? You might be surprised to learn that, after your home page or landing page, it could be your FAQ page. And many marketers who have one are leaving a fortune in missed opportunities on the table. This post explains why an FAQ page is such […]
Looking for new ways to improve your local search engine optimization efforts? Have you considered improving your video SEO with YouTube? By creating a video, slideshow, or screencast, you can increase your links and ranking potential, while increasing traffic to your website. By creating a YouTube channel, the videos you post will be tagged and […]
One of the most complex decisions with using social media to gain B2B leads is finding the most effective channels that support your lead generation strategies. Identifying your potential customers is vital in creating a strong B2B lead generation strategy that works best for your product or service. Keep in mind that a lead generation strategy […]
The importance of a well-developed website with a strong design is paramount towards generating and securing more leads. The goal of using well planned structured content and layout is to draw an optimal audience to your virtual storefront. To be successful at gaining more leads, and converting them into paying customers, you must understand your audience […]
Social media plays a huge role in increasing your online exposure if utilized to its full potential. With 1.32 billion daily active users on Facebook alone, your business can’t afford to miss out on the action. First, you need to decide how involved your company wants to be on each platform (we recommend, at the VERY […]
How do you bring customers back to your website who left without purchasing or utilizing your services? The most powerful targeting method of regaining past visitors is through a re-marketing campaign. In its simplest form re-marketing is a piece of code that is attached to your website that places a “cookie” with your visitor’s device. Your […]
Why optimize a landing page on your website? The purpose of landing page optimization is to increase the effectiveness of converting site visitors into direct sales and generate leads. If you want to generate more leads and sales keep reading. Landing pages can be used for a variety of marketing strategies, including: running contests […]
Today, podcasting has become a mainstream source for delivering website information and advertisements. Its popularity is growing exponentially making podcasting a valuable tool for improving your online SEO. Read more to discover how podcasts can improve your SEO (Search Engine Optimization).
You’re invited to come and learn! Engagement Marketing is partnering with Google to host a free event on Tuesday, March 13th at 11:45am. The event is all about how to make the most out of your online video in today’s digital marketing landscape. We’ll be talking about: The role of video in marketing […]
Calculating the return on investment for your digital marketing efforts isn’t always an easy formula. For example, if you are running a Google Adwords “Cost-per-Click” campaign you are paying each time someone clicks on your ad, regardless if they make a purchase or not. How do you then decide the value for your investment? Calculating […]
