Consumers want your business information at their fingertips (quick and accessible). That’s why keeping Google My Business (GMB) up-to-date and optimized is an essential service for business owners. Setting up your profile is easy so why hire someone else to manage your listing? Because your business listing the first thing potential customers see on the […]


Looking for new ways to improve your local search engine optimization efforts? Have you considered improving your video SEO with YouTube? By creating a video, slideshow, or screencast, you can increase your links and ranking potential, while increasing traffic to your website. By creating a YouTube channel, the videos you post will be tagged and […]

8 Best Ways to use Social Media to gain Great B2B (Business to Business) Leads

One of the most complex decisions with using social media to gain B2B leads is finding the most effective channels that support your lead generation strategies. Identifying your potential customers is vital in creating a strong B2B lead generation strategy that works best for your product or service. Keep in mind that a lead generation strategy […]

 How to Structure the Content on Your Website to Gain Leads

The importance of a well-developed website with a strong design is paramount towards generating and securing more leads. The goal of using well planned structured content and layout is to draw an optimal audience to your virtual storefront. To be successful at gaining more leads, and converting them into paying customers, you must understand your audience […]

10 Social Media Management Tips for Small or Medium Sized Business Engagement Marketing

Social media plays a huge role in increasing your online exposure if utilized to its full potential. With 1.32 billion daily active users on Facebook alone, your business can’t afford to miss out on the action. First, you need to decide how involved your company wants to be on each platform (we recommend, at the VERY […]

What are Google Remarketing Ads and When Should You Use Them?

How do you bring customers back to your website who left without purchasing or utilizing your services? The most powerful targeting method of regaining past visitors is through a re-marketing campaign. In its simplest form re-marketing is a piece of code that is attached to your website that places a “cookie” with your visitor’s device. Your […]

How to optimize a landing page on your website: ‘LPO’

Why optimize a landing page on your website? The purpose of landing page optimization is to increase the effectiveness of converting site visitors into direct sales and generate leads. If you want to generate more leads and sales keep reading.   Landing pages can be used for a variety of marketing strategies, including: running contests […]


You’re invited to come and learn! Engagement Marketing is partnering with Google to host a free event on Tuesday, March 13th at 11:45am. The event is all about how to make the most out of your online video in today’s digital marketing landscape.   We’ll be talking about:   The role of video in marketing […]