Calculating the return on investment for your digital marketing efforts isn’t always an easy formula. For example, if you are running a Google Adwords “Cost-per-Click” campaign you are paying each time someone clicks on your ad, regardless if they make a purchase or not. How do you then decide the value for your investment? Calculating […]
Marketers are generally excellent at selling their products and/or services; this can make choosing an agency for your business challenging. Don’t leave your business’s online presence to chance. Find out what to consider when investing in a local online marketing agency partner for the long term.
It’s important to switch your website from HTTP to HTTPS since web browser Google Chrome updated how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.) With the numerous pirated hackings and security breaches among many large institutions around the world, Chrome has created an initiative […]
This guide is going to point out all of the most common SEO myths and assumptions about how search engine optimization works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO anymore. Get informed and save time on tactics that matter.
Entering the world of Facebook marketing can be an overwhelming task, even for people that have a personal account and use it every day. If the process seems like something your not ready for, think again! Creating and managing a Facebook Business Page is becoming the norm for many small businesses to promote themselves, engage […]
When developing your video SEO strategy targeted to a certain location, the steps for optimizing video content are similar to those for written content and images. With any content strategy your main focus should always be to create content that is: Good quality Engaging Relevant to your target audience Think […]
Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads, and then your new leads into paying customers.
What is Marketing Automation? Marketing automation is about using software to automate marketing actions. The software can also target your marketing to generate more leads and sales and measure performance.