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SaaS Marketing Agency

How Our SaaS Marketing Agency Works

Your software company and products are different from all of the other solutions out there. The challenge is your audience may not understand the full scope of how you can help. I mean, you might not even realize the real reasons why people stick with your solution on a monthly basis.

We can help. Our SaaS Marketing Agency works as an outsourced team. We assume various roles to achieve your needs like: strategy and budgeting, CRM selection and set-up, website development & content creation, ongoing blog writing, email marketing, campaign creation and execution, paid search and social media.

The ideal scenario for your scaling business is being able to leverage different skill sets at different stages of your company’s growth.


Engagement Marketing has done a great job as our content marketing agency working as a part of our team to increase leads and exposure for our business.

Giovanni Guardalben

CEO, Kipcast

SaaS Startup Team Options

Your SaaS Startup is different from the rest but aspects of your team structure, company culture, investment model and other areas are similar to other companies we’ve worked with. Depending on whether you are bootstrapped or going through rounds of funding with investors, your cash flow is integral as you scale.

The ideal scenario is being able to leverage different skill sets at different stages of your company’s growth. This is why our SaaS marketing agency has broken down our services into three scenarios for you to get the most out of your marketing, depending on which stage you are at.


Flexible SaaS Marketing Agency Solutions

For Your SaaS Business

Outsourced Team

Working as an ongoing full-service solution with a select group of software companies, we develop a marketing resource strategy that’s right for you.


Consulting Blocks of Hours

To achieve specific goals or get some short-term help, you can purchase blocks of consulting hours to solve specific marketing challenges or develop your plan.

Brand Strategy & Storytelling Workshops

Instead of spending weeks or months to develop your brand strategy, condense the process into a 2-day workshop to build your unique strategy and story.


Our Marketing Agency Services For SaaS Businesses


Search Engine Optimization

We work with your technical subject matter experts to create different types of SEO-optimized content that appeal to your target market at every stage of the buyer’s journey.


Google & Bing Ads

Whether you are marketing globally or locally, our paid search ads aim to drive more leads and sales or recruit the talent you need.


Facebook & Instagram Ads

Connect with your target market, reduce your cost per acquisition, and review reports that are connected to your end goal of acquiring leads or talent for your organization.


Email Marketing/Marketing Automation

Our cold email lead generation is hyper-targeted to the B2B contacts you want to engage with. Start getting better leads and nurture them throughout the sales cycle.


Blog & Website Copy Writing

You’re the subject matter expert. We’re the writers. Engagement Marketing uncovers the value of your tech in ads, blog posts, email-drip campaigns, and website copy.


Digital Strategy (Outsourced Marketing Team Lead)

We offer an outsourced senior marketer to develop your strategy while working as a part of your team.

General Inquires

Fill out our form to get in touch to discuss partnerships or opportunities to work together.


2435 Holly Ln,

Ottawa, Ontario


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