Looking for new ways to improve your local search engine optimization efforts? Have you considered improving your video SEO with YouTube? By creating a video, slideshow, or screencast, you can increase your links and ranking potential, while increasing traffic to your website. By creating a YouTube channel, the videos you post will be tagged and […]
One of the most complex decisions with using social media to gain B2B leads is finding the most effective channels that support your lead generation strategies. Identifying your potential customers is vital in creating a strong B2B lead generation strategy that works best for your product or service. Keep in mind that a lead generation strategy […]
Calculating the return on investment for your digital marketing efforts isn’t always an easy formula. For example, if you are running a Google Adwords “Cost-per-Click” campaign you are paying each time someone clicks on your ad, regardless if they make a purchase or not. How do you then decide the value for your investment? Calculating […]
Marketers are generally excellent at selling their products and/or services; this can make choosing an agency for your business challenging. Don’t leave your business’s online presence to chance. Find out what to consider when investing in a local online marketing agency partner for the long term.