Horton Spice Mills Case Study Engagement Marketing

THE COMPANY

Horton Spice Mills is a family owned company that has been operating for 3 generations. Horton Spice Mills prides itself on using only the freshest and finest quality of products available from across the globe.Thomas D. Horton Sr. started in the Spice Business in 1936. In 1962, he became the founder of Horton Spice Mills Limited. Tom Sr.’s primary business was in the Food Service Industry. Since then, Horton Spice has grown over the years to become a major supplier to the Food Service Industry, as well as the commercial baking trade and further. Over the past several years, Tom Sr. has developed an enormous amount of quality blends. Currently, Horton Spice Mills can match or develop any seasoning or blend to suit their customer’s needs including soup and sauce mixes.

Horton Spice Mills Case Study Engagement Marketing
Horton Spice Mills Case Study Engagement Marketing

THE CHALLENGE

Horton Spice Mills previously had a website that was not visually appealing or optimized for mobile. They wanted a site that they could be proud of to encourage lead generation and feature their products and services so they would stand out in a competitive market. Because the company has such a proud heritage and attention to detail, the website had to reflect these core values.

THE STRATEGY

Design and develop and affordable, effective and visually stunning website. The content and graphics needed to draw in customers, getting them excited to buy new custom formulations and the wide variety of items Horton Spice Mills has to offer. Compelling design and conversion optimization were key factors for every page. All pages had to get the users attention because people were finding Horton Spice Mills in search engines and landing on many different pages.

THE RESULT

An aesthetically beautiful, easy to navigate website that functions well on all desktops and devices.

Increase in business

After less than 3 months the website started generating new types of leads and markets and an increase in sales.

How?

  1. The content strategy  –  included communicating Horton Spice Mill’s unique story & structuring the content in a way that made customers want to find out more.
  2. The design – We optimized the user experience by combining beautiful stock imagery with professional photos to enhance the story and the product catalogue for maximum visual impact.
  3. Search Engine Optimization (SEO) & Conversion Optimization – The on-page SEO work combined with  the research of how users interact with the page drove traffic and user engagement for their target pages.
  4. The ongoing website maitenance and review of our analytics helps us to make updates that are needed to maximize the site as a lead generation tool.

Horton Spice Mills Customer Comments

“I loved the look of your website and was excited to get in touch and learn more about how you can help us!”

“I love the images on your site. It’s was so easy to find what I was looking for.”

50%

increase in traffic

20%

increase in qualified leads

30%

increase in leads from new markets

TESTIMONIAL

“Engagement Marketing was very easy to work with, responsive in a timely manner and affordable compared to larger online marketing agencies. I liked that we could have in-person meetings and get to know each other as partners. I felt they understood the rich history of our company and what we stand for. That understanding was reflected in the final product (new website) they delivered.”

– Horton Spice Mills