Engagement Marketing - MaRS Case Study

THE COMPANY

The MaRS Market Intelligence Team is dedicated to nurturing the talents of Ontario entrepreneurs through a range of diverse programs, including the Business Acceleration Program and Studio Y. Together, they provide advisory services and leadership training, to connect entrepreneurs with program funding, help leverage open data, and work to make online and onsite educational content accessible through Regional Innovation Centres across the province, including MaRS.

Engagement Marketing Case Study
Engagement Marketing Case Study

THE CHALLENGE

MaRS Discovery Districts Market Intelligence Team was looking to expand their capabilities in content marketing and learn how to increase their content’s reach. Their current content was lacking dimension and they needed direction on how to develop it so that it would generate new leads for their business.

THE STRATEGY

Since they already had a team in place which was responsible for producing the content, we decided a one-time training session that focused on Content Marketing Best Practices would be the most effective option to optimize their capabilities. We produced a curriculum that could be easily integrated into the group’s day to day routine. Our training session included copies of the curriculum, a question and answer period, and follow up to address any additional concerns.

THE RESULT

The adoption of a Content Marketing First approach helped their team develop content which was not only SEO friendly, but also generated them new leads.

54%

increase in SEO score

65%

increase in website leads

100%

client satasfaction

TESTIMONIAL

“It has been a pleasure to work with Engagement Marketing! Shannon was very easy to communicate with and our training session was flawless. She explained her curriculum in a way that our team could embrace and implement immediately. She was even available for follow up questions. We would absolutely recommend Engagement Marketing!”

– MaRS Market Intelligence