HomePortfolio ItemHighstreet.io – Content Strategy & Online Marketing Management

Highstreet.io – Content Strategy & Online Marketing Management

Highstreet.io – Content Strategy & Online Marketing Management

Company Background:

Highstreet.io creates fully customized, compatible and supported APIs, plug-ins and product feeds for retailers to get products found on digital marketing channels and online marketplaces.

The Challenge:

  • Communicating their technical services in a clear, easy to understand voice on their website and blog, newsletter and social media
  • Engaging their audience to take action
  • Building relationships with customers and drive leads and sales

Solution:

  • Content Strategy Guide
  • Content Calendar including: topics, client personas, marketing channels, timing, with a variety of content types
  • Content creation including: Blog posts, Infographics, Whitepaper, How to Guides, Research Articles
  • Newsletter strategy & creation
  • Paid search ad creation and management
  • Search Engine Optimization of website and blog content

The Result:

Increase in SEO website traffic, social media traffic and newsletter engagement leading to more qualified lead requests converting to sales.

 


Project Date

End Date: 2017-09-22