The Details

Content-Marketing-Training-Case-Study-Black-and-White

 

Company Background

The MaRS Market Intelligence Team is dedicated to nurturing the talents of Ontario entrepreneurs through a range of diverse programs, including the Business Acceleration Program and Studio Y. Together, they provide advisory services and leadership training, connect entrepreneurs with program funding, help leverage open data, and work to make online and onsite educational content accessible through Regional Innovation Centres across the province, including MaRS.

 

The Challenge

MaRS Discovery Districts Market Intelligence Team was looking to expand their capabilities in content marketing and learn how to increase their content’s reach.

The Strategy 

A one-time training session that focused on Content Marketing Best Practices that could be easily integrated into the group’s day to day routine.

The Result

The adoption of a “content marketing first” approach to content development.

About The Project