About Shannon Clement – Fractional CMO

 

How I Can Help
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My Story

After years of leading marketing initiatives on both the client and agency sides, I realized something: most growing companies don’t need more marketing. They need smarter strategy, stronger leadership, and someone who can help them build the kind of marketing engine that actually drives growth.

That insight inspired me to launch Engagement Marketing in 2014, a consultancy built to bridge that gap. What started as a small content marketing operation quickly grew into something much more powerful. I began working directly with SaaS, tech, and now space companies as a Fractional CMO, embedding myself within their teams to help them scale from the inside out.

My approach is hands-on and collaborative. I work alongside founders and internal teams to build the right marketing foundations, define strategy, develop operations, expand teams, and drive recurring revenue. When the organization is ready, I help transition them to a full-time CMO who can take their growth even further.

In recent years, my work has increasingly focused on space and deep tech companies, helping them translate complex innovation into powerful, human-centered stories that attract investors, customers, and talent.

Today, I help clients:

  • Build scalable marketing operations

  • Recruit and empower high-performing teams

  • Increase monthly recurring revenue (MRR)

  • Acquire targeted, high-quality leads

  • Prepare for the transition to a full-time CMO

  • Bring groundbreaking space technologies to market in meaningful ways

What I can do to

Help Your Business

WORK AS AN EXTENSION OF YOUR TEAM

You may forget you’ve outsourced your marketing leadership after working one-on-one with Shannon as an embedded part of the team focused on your business needs.

PROVIDE VALUE FOR YOUR MARKETING DOLLARS

Every penny you spend on marketing needs to show an ROI. Get the help you need to develop a marketing budget and plan based on where you’ll get the most value at every stage of your company’s growth.

CREATE COMMUNICATIONS YOU’RE CUSTOMER’S & INVESTORS WILL LOVE

Whether it’s conference materials, social media assets, whitepapers, videos or animations of your products, I get to know your ideal customers and tailor your company and founder marketing to your go-to-market strategy.

 

Shannon Clement Experience

shannon-clement-womens-aerospace-network

Shannon Clement

Fractional Chief Marketing Officer (CMO)

Strategic Marketing Leadership for Space Technology Companies

Shannon Clement works exclusively with growth-stage space companies to build market positioning and strategic narratives that support capital raising, enterprise partnerships, and government procurement.

What Space Companies Hire Shannon For:

1. Strategic Market Positioning

  • Repositioned satellite cybersecurity company for European market expansion, aligning messaging with ESA contract win and TRL advancement
  • Developed positioning frameworks that translate complex space technology into clear value propositions for government, commercial, and investor audiences
  • Created “future is up there, impact is down here” narrative approach that connects orbital innovation to terrestrial applications

2. Enterprise & Government Pipeline Development

  • Built conference strategies that shift companies from reactive booth presence to prospects initiating conversations
  • Developed integrated marketing programs supporting multi-year enterprise sales cycles
  • Contributed to Space ISAC research positioning clients as thought leaders in emerging security markets

3. Fractional CMO for Scaling Companies

  • Embedded marketing leadership for space companies navigating TRL advancement and market entry
  • Guides founders through positioning transitions from technology-first to market-problem-solution messaging
  • Builds marketing infrastructure that supports capital raises and strategic partnerships

Why Space Companies Choose Shannon:

Most marketers can’t navigate the complexity of dual-use technology, multi-year procurement cycles, and technical credibility requirements unique to the space industry. Shannon understands TRL progression, government contracting, and how to position innovation for stakeholders operating on 3-5 year timelines.

Work With Shannon:

Shannon works with a small number of fractional CMO clients at a time, focusing on growth-stage space companies positioning for enterprise contracts, capital raises, or market expansion.

Get in Touch

Fill out our form to get in touch to discuss partnerships or opportunities to work together.

Location

2435 Holly Ln,

Ottawa, Ontario

Canada

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