About Shannon Clement – Fractional CMO

 

How I Can Help

My Story

After years of leading marketing initiatives on both the client and agency sides, I realized something: most growing companies don’t need more marketing. They need smarter strategy, stronger leadership, and someone who can help them build the kind of marketing engine that actually drives growth.

That insight inspired me to launch Engagement Marketing in 2014, a consultancy built to bridge that gap. What started as a small content marketing operation quickly grew into something much more powerful. I began working directly with SaaS, tech, and now space companies as a Fractional CMO, embedding myself within their teams to help them scale from the inside out.

My approach is hands-on and collaborative. I work alongside founders and internal teams to build the right marketing foundations, define strategy, develop operations, expand teams, and drive recurring revenue. When the organization is ready, I help transition them to a full-time CMO who can take their growth even further.

In recent years, my work has increasingly focused on space and deep tech companies, helping them translate complex innovation into powerful, human-centered stories that attract investors, customers, and talent.

Today, I help clients:

  • Build scalable marketing operations

  • Recruit and empower high-performing teams

  • Increase monthly recurring revenue (MRR)

  • Acquire targeted, high-quality leads

  • Prepare for the transition to a full-time CMO

  • Bring groundbreaking space technologies to market in meaningful ways

saas-tech-marketing-team

“Engagement Marketing’s SEO program increased our organic traffic by 30%!”

Peter Armstrong

Manager of Digital Content, Accessible Media Inc. (AMI)

What I can do to

Help Your Business

WORK AS AN EXTENSION OF YOUR TEAM

You may forget you’ve outsourced your marketing after working one-on-one with our virtual Marketing Director or day-to-day with our team of experts.

PROVIDE VALUE FOR YOUR MARKETING DOLLARS

We know that every penny you spend on marketing needs to show an ROI. Get the help you need to develop a marketing budget and plan based on where you’ll get the most value at every stage of your company’s growth.

CREATE CONTENT YOU’RE CUSTOMER’S WILL LOVE

Whether it’s customer interviews, surveys, or online analytics, we get to know your customers and tailor your content to their needs.

 

Shannon Clement Experience

Shannon Clement

Fractional Chief Marketing Officer (CMO)

Proven Leadership Across SaaS, Tech, and Space

With over 15 years of experience on both the client and agency sides, Shannon has helped high-growth companies build marketing foundations that scale.

As a Fractional CMO, she partners directly with leadership teams to align strategy, operations, and talent with business goals.

Keep reading to review the depth and breadth of her experience across multiple industries, holding different positions relating to growth and market expansion.

1. Fractional CMO Leadership

Shannon works with scaling SaaS, tech, and space companies to create the marketing systems, teams, and strategies needed for long-term growth.

Highlights:

  • Embedded as a Fractional CMO with Engagement Marketing Canada, KnowledgeNow eLearning, and Dominant Information Solutions (DISC).

  • Built full-funnel marketing operations that increased monthly recurring revenue and supported expansion into new markets.

  • Guided teams through marketing leadership transitions to full-time CMO roles.

2. Growth Strategy for Tech & Space

Shannon specializes in helping deep tech and space companies translate complex innovation into clear, compelling narratives that attract investors, partners, and customers.

Highlights:

  • Advisory roles with Women’s Aerospace Network and Volta, supporting early-stage companies with brand positioning and go-to-market strategy.

  • Developed integrated marketing strategies for aerospace and deep tech organizations entering competitive global markets.

3. Digital Marketing & Brand Growth

Before founding her consultancy, Shannon led large-scale marketing programs for major organizations, driving measurable results in engagement and growth.

Highlights:

  • As VP of Client Services & Marketing (Highstreet.io), increased eCommerce visibility and ROI for global retail brands.

  • Directed the Toronto 2015 Pan/Parapan American Games digital content strategy, exceeding audience engagement goals.

  • As Director of Digital Consumer Products (MediResource Inc.), grew national web traffic from 3M to 4M unique visitors in one year.

What This Means for Your Company

Shannon combines executive-level strategy with hands-on implementation to help companies scale faster and smarter. Whether you’re building your first marketing function, expanding into new markets, or preparing for a full-time CMO, she partners with you to make growth sustainable. 

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Get in Touch

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Location

2435 Holly Ln,

Ottawa, Ontario

Canada

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