It’s important to switch your website from HTTP to HTTPS since web browser Google Chrome updated how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.) With the numerous pirated hackings and security breaches among many large institutions around the world, Chrome has created an initiative to protect client’s private information, and heighten the industry’s data protection expectations.
As a result, starting October 2017, all sites that retrieve any private information (email, methods of payment, first name, last name, etc.) through a form (contact page, sign up form, etc.), requires the use of HTTPS. For websites that remain just HTTP, Chrome will start posting not secure notices to visitors (see image below) to warn them that the site is deemed unsafe and that they should be cautious when submitting any of their data through the website.
For more information on this update, you can read the full blog post from Chrome here.
NEXT STEPS FOR YOUR WEBSITE:
Chrome corners the market when it comes to browser usage (over 55% market-share). As such, it is important that we follow their protocols and update your website to be https, so you don’t have these security warnings popping up. We would hate for messages like this to deter people from visiting your site, completing any call-to-action (e.g., form submission), and ultimately negatively impact your website conversions.
The process to update your website from HTTP to HTTPS doesn’t take long, but it is something you need to act on sooner rather than later.
Contact Engagement Marketing today to switch your site over from HTTP to HTTPS.